When sharing gets real, it gets viral… but why?


Following my post about the viral video experience, I experienced the full force of a piece of my content going ‘viral’ (in a small way, anyway).

 

Here’s the link: AMAZING TWEET.

Key stats:
85 – the number of RTs in a day
18 – the number of favourites
12 – the number of @replies about this
10 – the number of new followers

Now, can someone tell me what it is about this tweet? This far outweighs most things I’ve ever said outside the realms of Facebook.

The most obvious reasoning for this would be… timing. It’s the 13th February after all, exactly 24 hours before St. Valentine’s Day, so this sounds like a strong factor.

I sent the tweet at about 10am, hardly UK prime time, but this is Twitter and somewhere in the World, someone is awake!

Could it be that my tweet was hilariously funny? Unlikely. I’ve sent a few updates today that I thought were equally as cynically side-splitting, but to no avail; Exhibit [A] and [B].

Whatever the reason, this has definitely made me think about how I use my own social media. I’ve already started this with my Instagram account, employing a few basics; my average interactions (likes or comments) has increased from 5.1 per photo to 25.6.

The tweet, created in my office in London, has now travelled all over the Globe; Germany, France, Belgium, Portugal, South Africa, Singapore, Japan, USA, Kenya, Canada, Australia, Finland.

What has this taught me? Don’t be boring, speak my mind, say what I think but do everything intelligently. As always 😉

The cheapest form of social media coverage…


Well, don’t you just love it when you see something special?

Forget X-Factor, this is just awesome… Nevermind, how intelligent this young girl is.

Actually, I love it for more than just the pure talent Alyssa has… I also happen to think it’s a perfect ‘two-finger salute’ in the direction of all those claiming they can make a video ‘viral’.

So far, 2.5m+ views and just short of 8,000 comments, without considering the media pick-up. That’s astonishing on its own!

Pepsi and Coca-Cola get mentions in this video. Coupled with these mentions, everyone who sees this video talks about it so positively.

So… that’s huge positivity and brands names all in one video. Mixing that all together and tapping into the subconscious, we now have something that brands really want when they make a video and want it to go ‘viral’.

Money can’t buy that sadly, it’s an organic and natural mystery. And don’t believe anyone that tells you otherwise.